The Orontas 2015 collection introduced a new look and new products for the brand. The refreshed design internationalized the brand with a bold icon and increased focus on Toronto and modernist elements in the secondary branding pieces.
Karir needed a special invitation for an exclusive event to announce their new line of Jean Paul Gaultier eyewear. &or created a laser-cut clear acrylic invite custom made to the shape of the flagship lenses that was placed in a sunglass case and sent to VIPs in addition to print, outdoor and digital advertising.
The main objective was to create a new identity for Orontas - a consumer cycling accessories company - that would work globally in many different retail environments and across languages. &or created the brand from scratch including the name and tagline; From Toronto With Love (FTWL). Orontas grew into a brand sold in over 30 countries and in hundreds of retailers.
The Canadian Journalism Foundation Awards are held each year to acknowledge excellence in domestic and international journalism. &or created a brand new design for the award in addition a matching centrepiece for the award gala.
With over 600 locations worldwide, &or worked with PP to enhance the customer understanding of the brand with a re-worked logo, newly designed pita wraps and packaging including the new interoperation of the "Fresh Thinking. Healthy Eating" tag line and a renewed focus on the grill with the &or designed Certified Grilled icon.
Amy & Graham held their wedding at the AGO (Art Gallery of Ontario) and it was important that the quality of their stationary stood up to their incredible surroundings. &or created a detailed and slimmed down crest to fit a multitude of pieces from elegant silver foil invites printed by Smythson to water bottles, napkins, menus, programs, cards, stamps, photo booth and even an ice sculpture.
The Orontas KIT was the next logical extension of the Orontas brand and its first non-fluid product. It required an entirely new design system. &or created a corrugate hanging package that was screen printed and laser-cut to fit the product. The printed sheets were printed as one large pattern so that the packages would vary and fit together like a puzzle.
As a global consumer fast-casual chain, PP required a graphic system that could be updated monthly for new food features across store menu boards, marketing posters, flyers, social media graphics.
Services: Art Direction, Graphic Design, Strategy, Website, Motion Graphics
Sold in hundreds of stores worldwide and shown at countless tradeshows, Orontas needed a visual language that transcended language and cultures. &or created a variety of retail POS and tradeshow displays that communicated the core brand message of sustainable design using recycled, numbered, limited edition POS Orontas Crates together with Toronto based furinture designers KARCASS and minimal wood booths.
Karir Eyewear needed a unique invite for a special event featuring famed designer Ron Arad. &or created high-impact, laser-cut, 1/4 stainless steel invitations in a custom yupo envelope with a custom menu and email invite.
The initial concept for the Orontas packaging design was to simplify the bike-accessory buying experience for consumers.